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March madness = startup conference season

How do VC platform teams help you the most?

Author

Michael Morgenstern
March 05, 2024

It’s March Madness!

Last week, the lineup included the Upfront Summit in LA, StepstoneVC meeting in Boca, and EthDenver. This week Fintech MeetUp in Vegas, TheVentureCity Summit and SaaStr in Miami, the Montgomery Summit in Santa Monica and SXSW in Austin. Later this month is NVIDIA GTC, and the Game Developers Conference! In this packed schedule, early stage companies need to thoughtfully consider the value of attending these events. Is investing in conference tickets the best use of your resources? Have you considered trying ‘lobbycon’? Does your end market care about what goes viral on VC twitter? You should have clear goals and KPIs for conference attendance, just like any other thing you do for your business.

Next month is the VC Platform Summit and the role of your VC Platform team is a prime topic in the current market. Do you feel like your VCs platform teams are providing strategic resources to you? Are they proactively procuring conference tickets (at discount or free) or arranging speaking opportunities to boost your visibility? If you're unsure how to maximize these opportunities, or if you feel your platform team could be more supportive, don't hesitate to reach out to us. We're here to guide you through this hectic season, while you concentrate on what's crucial – your customers and your business.

Growing together, Michael Morgenstern

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Offer Yehudai, co-founder & CEO of Arya

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Laura González-Estéfani Founder & Managing Partner of TheVentureCity.

TheVentureCity is a global, early-stage venture fund that refuses to follow the conventional crowd, investing in product-centric startups across the US, Europe, and Latam. It offers promising founders investment with bespoke data insights and operating expertise – designed for product-led growth. With hubs in Miami, Madrid, San Francisco, and Sao Paulo, it sees beyond borders and creates a steady current of resources for founders on the cutting edge of ventures. Expect more from your venture capital.

An early employee of Facebook, Laura spearheaded international growth in Silicon Valley, and throughout Europe and Latam. Determined to transform VC from the inside, Laura is an active equal rights advocate, enthusiastic about giving founders and innovation leaders the resources and support they deserve.

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Startups Team @ Brex