Preference stacks in venture capital

Structure can be more important than $ raised

Happy Tuesday Brex community,

In the venture funding journey, founders must astutely prioritize understanding preference stacks. These terms, dictating the order and scale of investor payouts upon exit, are fundamental to your startup's financial trajectory, transcending mere contractual details.

Before any funding round, a nuanced grasp of preference stacks is indispensable. Opting between a "1x preference" — investors reclaiming their initial outlay first — and a "2x preference" — doubling their investment on exit — carries significant implications for the allocation of residual profits. Consider a $200M exit with a $50M investment: under a "1x preference," investors retrieve $50M upfront, while a "2x preference" escalates this to $100M, profoundly impacting how the rest is divided among founders and employees.

For founders, these terms require strategic foresight in negotiation. The deal's structure often overshadows the sheer amount raised, influencing your startup's long-term prospects.

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Growing together, Michael Morgenstern

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Ethan Ding, Co-founder & CEO TextQL

TextQL is building ChatGPT for the data warehouse, bringing the cost of every data driven operation to zero. 

They're doing this by integrating across existing data catalogs, business intelligence tools, semantic layers, and warehouses under a unified semantic ontology. This ontology enables business operators to make complex data decisions w/o code - and execute the actions via workflow automation. Ethan and them hope to create a new paradigm that enables every single human on the planet to be able to carry out data driven operations as intuitively as sending an email.

Ambassador’s perspective:  Every single problem is a data problem, yet businesses of all sizes still rely on technical staff to interpret, organize, and manage data. TextQL is growing rapidly because they bring autonomy to data science and simplify complex for business users. A seed stage business, with solutions in market for 6 separate industries, speaks to their pending scale.

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Zoe Weinberg Founder & Managing Partner @ ex/ante

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